Selling products on Etsy can be a lucrative business. Etsy is a major consumer platform with over 80 million active buyers.
However, making a sale entails more than simply posting your product. You must use search engine optimization if you want people to find your items on Etsy (SEO).
Continue reading to learn some of the best SEO tips for getting customers to find you on Etsy!
Why Etsy SEO’s so important?
From search engines like Google to Etsy’s search function, SEO is a powerful tool that can help improve your shop’s visibility and item listings.
All search engines crawl text on websites in search of keywords and phrases. In general, the more keywords and phrases a page contains, the more likely it is to appear on the first page of search results.
SEO, however, can be difficult. Each search engine has its own algorithm to provide the best results for users. Search engines also frequently change their search methods, from detecting search terms to determining search results criteria.
How search works on Etsy
Understanding how Etsy’s search tool works will help you in attracting more customers to your shop. Before diving into Etsy SEO, consider the following key factors that Etsy uses to determine a shop’s search ranking:
- Relevancy: When your listing’s titles, tags, categories, and attributes match a user’s search term, it is more likely to appear at the top of a search result.
- Listing quality: Each item receives a listing quality score based on how well it performs in searches on Etsy. The higher your listing quality score, the more people who view your listing and make a purchase after searching for it.
- Recency: Etsy temporarily boosts new listings in its search results to assist in determining the quality of the item’s initial listing.
- Customer and marketplace experience: Etsy assigns a score to each shop based on its customer reviews, About section, and site policies.
- Shipping: Because shipping costs are a major consideration in a user’s purchasing decision, Etsy prioritizes search result placement for shops that offer free shipping.
- Shoppers’ habits: Etsy learns what individual buyers are most interested in and tailors search results to show them items they are most likely to purchase.
Etsy SEO tips
While there is no way to guarantee that your shop will appear at the top of a search results page, you can help get your items in front of more customers by following these best practices:
Select a descriptive shop title
Your shop title is the text that appears on your homepage beneath your shop name. It should be no more than 55 characters long and should briefly describe your store and products to customers.
When search results link to your shop, the first thing a user sees is your shop title, so this is your first chance to promote your products. Consider the best ways to describe what you sell, including your name or business name if customers search for you that way.
Identify your keywords
When considering keywords to improve your search ranking, consider yourself as a shopper: what terms would you use to search for the item? Enter those keywords into Etsy’s search tool to see what comes up. Remember that listings with keywords that exactly match a user’s search will appear higher in the search results.
You should also consider long-tail keywords, which contain three or more words. These terms increase sales because users who search for exactly what they want are more likely to buy.
With Etsy SEO, it’s also critical to vary your keywords. To ensure a variety of sellers in their search results, Etsy will not include more than one or two listings from the same seller — a practice known as “declumping.” When you use the same keyword for multiple items, you are going to end up competing against yourself.
Front-load your listings with keywords
Put the keywords you want to rank for at the top of each listing to grab the attention of shoppers and help Etsy determine which items match a user’s search intent. You should think about how to convey the most important information about your product in the first few words of your item title and description.
Use keywords that you believe a shopper would search and clearly describe your item at the beginning of the title. You should also include your item’s most important keywords in the first 40 words of your item description, which serves as the meta description in search results.
Utilize all 13 tags for every listing
When creating an Etsy SEO product listing, you must fill out specific fields such as title, description, and category. While the tags section is optional, it is critical for optimizing your listing for search.
Consider synonyms that people might use to search for your item when brainstorming tags –– If you make gloves, for example, you might consider a synonym like “mittens.”
Long-tail keywords can also be included in your tags. The best way to get your items in front of more potential buyers is to diversify your tags.
Promote your shop to gain inbound links
Search engines strive to display interesting and relevant results. When people write about your shop or link to it online, search engines know that people are interested in your products.
When you promote your shop online, you can take advantage of linking opportunities to boost your Etsy SEO. To increase inbound links, consider sharing your shop items on social media and networking with bloggers and other Etsy shop owners.
Improve your Etsy SEO with services from The Hyper Fuel
Are you ready to start selling more items on Etsy? Then it’s time to optimize your SEO!
At The Hyper Fuel, our SEO experts are here to take your business to the next level. With our elite SEO team and advanced strategies, we’ll help increase your bottom line with SEO campaigns specifically created for your Etsy shop.