lasting value
We have been able to help achieve double-digit percentage growth in both sales and profitability in all managed channels each year in comparison to the prior year, and help them to achievehigh engagement on their social handles and website.
We designed a homepage that let's their creative and colorful clothing designs do all of the talking. Strategically, the homepage is used to call attention to new collections and highlight high-margin products for the brand.
Product pages are designed to include all sizes in one place, rather than dividing them up across multiple product pages like other retailers while Product collection pages were organized into a clean grid, showcasing a wide variety of women modeling the clothing.
We started by conducting a thorough audit of their Ad Account, website and business, which enabled us to identify bottlenecks and pinpoint areas of improvement in their campaign.
We started by identifying the winning audience and creative combinations and using those as our baseline. From there, we begin split testing variations of the successful ad creative, as well as designing brand new ad creative with new copy angles.
Within a month, we significantly scaled their ad spend while drastically reducing CAC. This has allowed them to expand their team, move into a brand new fulfillment center, and experience the highest growth period the company has ever seen.
Without a proper SEO framework in place, their previous, outdated website was ineffective for the firm’s expansion and marketing efforts. As a result, the firm struggled to attract prospective new clients in the personal injury space, despite the team’s impressive credentials.
With the client’s goals as our guiding light, we redesigned the entire website, start from scratch. From a fresh, modern design built on a robust SEO-foundation to expert web content and enriched UX, their website now accurately represents one of the nation’s preeminent legal teams. The new website properly showcases the firm’sexpertise and practice area, providing prospective clients with all the information needed to take the next step in their legal cases. Today, their website is poised for enhanced marketing performance including lead generation, conversions and an increased return on marketing investment.
When they engaged The Hyper Fuel, Smile Doctors had a handful of direct mail and Google Ads campaigns running, the latter managed by another agency. However, conversion rates, brand awareness metrics, and lead volume were flagging. Smile Doctors’ in-house team was small and nimble but needed the right partner to expand their capabilities into strategic media management.
They came to us with an immature paid media strategy and low brand awareness. Within the first month of launching paid social campaigns, we saw considerable success. This led to a complete media contract that included paid social, paid search, smart display, and video ads. The most significant improvements came from restructuring their current accounts and refining our audience segmentation to go after specific age groups and demographics. Implementing a comprehensive full-funnel advertising strategy was key to increasing brand awareness and driving high-quality leads.
Since the start of our collaboration, the client has enjoyed a 226% increase in calls and form submissions, alongside a 43% decrease in CPA. Overall, PPC-originated leads are up 84%, while the conversion rate has also increased by 36%.. In terms of brand awareness, a key area of need that we identified early on, our search, display, and SEO and social media campaigns have increased branded searches by more than 89%, with impressions up to 600%.
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