Backlinks establish links between two businesses. They enable you to establish authority in your field and increase traffic to your website. It may appear difficult for smaller businesses to obtain backlinks, but the good news is that there are numerous simple but effective methods available.
Continue reading to learn about quick and easy ways to get more backlinks for your business!
What are backlinks?
Backlinks, also known as inbound links, occur when one website links to another. For example, if you rent landscaping equipment and an authoritative landscaping site links to your landscaping equipment article, that’s a backlink. These are frequently found in the text of a page, but they can also be found on images or buttons.
A backlink is defined as any link from one website to another. Links are useful for search engine optimization (SEO). A high-quality backlink to your company indicates to search engines such as Google that you provide useful information and are a reliable source.
Backlinks also provide several advantages to consumers. Users will have more trust in your brand if they can see how companies interact with one another.
How to get backlinks: Easy ways to gain a backlink
To obtain new backlinks, you must adhere to white hat SEO and backlink practices. Following these strategies helps to ensure that your backlinks are of high quality and trustworthy.
Gain links from existing partners
Best way to get backlinks is to start with your existing partnerships.
As a successful business owner, you most likely have existing partnerships with other companies.
Whether you have stockists or sell products from another company, these other companies provide an opportunity to build backlinks.
You could also try linking to your company’s other affiliates, such as financial advisors and website designers.
Transform mentions into backlinks
You may have noticed how a blogger or article writer mentions your brand but does not link to you in a post. If you haven’t seen it before, try the following Google search:
intext:[your company name] -yourdomain.com -twitter.com -facebook.com, etc.
You can add as many of those other website names as you want, such as social media sites.
All pages that mention your website will appear in the search results. You can browse the links to see which ones are mentions and which are backlinks.
If someone is already writing positively about your company, it’s a great time to get a backlink.
Contact these companies and politely request that a mention be converted into a clickable link. If they like you, they will most likely say yes, and you will now have a new backlink.
Create “linkable” content
If you write good content, people will want to link to your company. You will need to create posts, articles, and other content that is relevant to your industry and beneficial to your readers. The better your content, the more likely it is that you will be regarded as an industry expert.
One of the best things about content creation is that if you have a marketing or SEO strategy, you are probably already doing it. Using high-quality writing and formatting techniques draws attention to your work, which can help you rank higher and earn more qualified backlinks.
Analyze your competitor’s backlinks
Examine your competitors’ backlinks using a tool. The following are some examples of competitor backlink spy tools:
After using one of these tools to identify backlinks that your competitors have that you do not, you can begin reaching out. You can send them an email explaining how they can link to your website. Aside from contacting those who have links to your competitors, it is also beneficial to observe what your competitors do.
What are their link-building strategies? For instance, if they write guest blog posts, you could do the same. Use your competitors as a source of inspiration for your strategy.
Engage through forums, interviews, and blogs
Responding to forums, participating in interviews, and writing guest blogs are all excellent ways to build backlinks. If you use forums or websites like Reddit, you can provide accurate, well-written comments and feedback to posts, as well as a link to your website when appropriate.
You should always write useful content and avoid spamming forums or Q&A websites with unproductive comments. To help your company, you should only use white hat SEO practices.
You do the same thing for guest blogs or interviews, but you apply it to an entire post rather than a comment.
Produce engaging visual media
One of the most appealing forms of content is visual media. Visuals can help people understand complex topics and present data in a new, more approachable way. If your infographic is of high quality, other people or businesses may use it in their blog posts with a link back to you.
Keep an eye on broken links
If you want to learn how to make a backlink, look for broken links on other people’s websites. Broken links on a website have an impact on a company’s SEO performance, but many people are unaware that they have broken links. It is a fantastic opportunity for you to solve their problem and earn a backlink.
You should look for broken links on websites that post content relevant to your industry. When you find a broken link, contact the company and let them know. To fix it, offer a similar page from your website as a replacement link.
Build better links with T.H.F today
If you want help writing content and analyzing your competitor’s growth, SEO services from The Hyper Fuel can help you achieve your goals. Our strategists can optimize your website and keywords, write engaging copy, help with internal and external linking, and more.
Ready to implement a profitable PPC strategy for your business? Drop us a message or schedule a call with our PPC specialists for a free consultation.
