The internet has become an invaluable tool for practically any customer making a buying decision. Today, Internet users spend approximately three hours on average on the internet, which they utilize for conversation, entertainment, research, and information. Global retail e-commerce revenues will top 4.2 billion USD in 2020. One of the most common misconceptions we hear from small business owners is that they don’t need to care about digital client engagement. So, what does this combination imply for entrepreneurs and small business owners?
First and foremost, if you’re selling something online, your target audience is almost certainly online at some time during the day. Second, even if you are not selling your goods or service online, you can bet that your target audience will be on the internet at some time during the day.
What Does This Mean for Your Small Business?
Given the rate at which marketing technology changes, being agile and updating your digital skillset and go-to-market tactics are a necessity for small business owners. During a recent survey, 60 percent of small business owners said they had to pivot to a stronger online presence and digital offering due to the pandemic. In the same poll, 24 percent accepted that they knew they would need to acquire new and emerging digital technologies in 2022 and planned to explore how to advance in the digital space. In this age of digital transformation, there are potentially hundreds of thousands of entrepreneurs attempting to harness digital marketing and other critical business methods, making competition for audience attention severe.
Small business owners and entrepreneurs often struggle with implementing and executing a digital marketing strategy that will reach their target audience at the right time and place with the right message. The use of social media marketing, email marketing, and digital display is frequently advised by marketing gurus. This is great advice; each of these avenues is useful. However, there is a lot more to consider when it comes to digital marketing, and not all small business owners have the same marketing knowledge base, time, and budget to work with. However, many self-service solutions are available that allow even inexperienced small business owners to use some extremely powerful technologies. What’s the best way to get started?
Meet The Customer Right Where They Are
While social media is one of the most popular methods to use the internet, it’s crucial to be careful when it comes to digital marketing for clarity and efficacy. Having worked with several small business owners, we frequently emphasize the need to meet customers “where they are.” There are five generations of clients, and their decision-making processes differ substantially.
Some social media sites appeal to one demographic, while others appeal to a completely different age or demography, and still others successfully bridge the gap and suit the demands of multiple groups at the same time. To put it another way, not all social media channels are appropriate for every business model because each one is attempting to target a different demographic. We have had dozens of success stories working with small business owners who had never utilized social media before approaching The Hyper Fuel team and trying it with us for the first time during the Covid-19 outbreak. With THF’s strategic marketing approach, they are now actively connecting with new and existing customers to this day.
Tailor Your Marketing Efforts
Other marketing channels, such as digital display advertising and SEO, aim to attract everyone’s attention by casting a wide net; but, that can be modified to match specific demands. They’re also only two of many marketing options that can take a long time to deploy successfully. Also, don’t overlook a mobile strategy.
Leverage Digital Marketing Tools
Because there are so many digital marketing methods to learn, each with its own approach that necessitates a specific budget and work, it’s frequently more practical for an entrepreneur to hire an agency to handle the marketing part effectively. Using an agency isn’t always cost-effective, but the right agency like THF can cross the cost hurdle by designing a strategy that suits your budget and delivers the right result.
For business owners who are familiar enough with digital marketing tools to self-direct, a good alternative is to use one that lowers time spent learning all the complexities and can entirely automate essential parts of the process, such as audience targeting. This method simplifies the digital marketing landscape while allowing for the implementation of a targeted, effective digital marketing plan across many channels.
At THF, by using focused digital campaigns to drive marketing efforts to the perfect consumer profile and demography, we have significantly enhanced our clients’ sales funnel.
Digital Marketing is a Necessity For Small Businesses
Digital marketing is vital in today’s economy, whether you’re an artist, a retail business owner, or a lone proprietor. It is no longer a question of whether or not the digital marketing is necessary in today’s business world. The question is how you will use the internet to effectively reach your target audience for you and your business.
At The Hyper Fuel we apply years of experience and small business marketing best practices to grow your business’s digital presence and sales. THF is your secret weapon for achieving the results you want. Call us today to get started on the path to faster growth.