Making The Dent: Best Dental Practice Marketing Strategy
Are you looking for some fresh marketing strategies for your dental practice? Marketing is about more than simply increasing revenue and attracting new patients; it’s also about establishing your brand, garnering community trust, and strengthening connections with present patients. We have got a lot of ways you can expand your practice. So, how do you get started?
To maximize outcomes, it pays to take a multichannel approach as a dental practice. This can be done by utilizing a website, email marketing, social media, and other marketing channels. As a marketing agency that has previously worked with a variety of dental professionals, we’ve seen what works and what doesn’t. Here we reveal some of the most effective dental clinic marketing techniques we’ve designed and implemented.
Optimize your dental website for local search terms
Search engine optimization, or SEO, is a terrific approach to make it easier for individuals looking for dental services in your region to discover you. If you’re in Austin, Texas, optimize your website for terms like ‘best dentist in Austin’, which are easier to rank for than more broad terms like ‘best dentist’. These local search terms can help AI-driven search engines locate you when individuals in your area use voice command searches to schedule dental appointments based on their location.
Use email marketing to share news, reminders, and promotions about your dental practice
According to Forbes, an average American checks their email inbox 15 times per day. This makes email an excellent tool for sending out promotions like referral bonuses, monthly newsletters, and appointment reminders, among other things. Email marketing is a great approach to ensure that your patients’ past, present, and future see what you have to say, especially if the subject line is appealing.
The subject line is what affects whether or not a letter is opened. You can ensure that people open it by making it personal, motivating action, and providing time-limited incentives such as ‘Get 15% off your exam this month when you suggest a friend!’.
Take advantage of PPC Google Ads campaigns
Pay-per-click PPC advertising allows you to pay to have your ads appear at the top of Google’s search results when someone types in specific search terms. This puts you in a better position to be viewed before competing dental clinics, increasing the chances of a prospective patient choosing your business. You can create a free Google AdWords account today and begin testing which local search terms deliver the most traffic to your website right away. Start seeing results now, regardless of how big or small your PPC budget is!
Increase your social media presence to strengthen your patient and follower base
Facebook, Instagram, LinkedIn, and other social media channels are fantastic tools for improving local awareness of your business and attracting new patients. These platforms, such as Facebook advertisements, allow you to target very particular audiences, showing your ads exclusively to people who are likely to do business with you.
You can also utilize social media to organically promote your community activity. Post images or tales about how your practice has supported a local event, donated to a charity, attended a festival or job fair, or done something else in the community. This humanizes your business and also instills favorable attitudes in your employees.
Manage your online dental reputation on Google and Yelp
When it comes to dental care, Google is one of the first, if not THE first, sites people look at. As a result, ensure that your Google My Business listing is correct and current. You could also look at Yelp and Google reviews to see what people are saying about your practice; prospective customers often check reviews before choosing a dentist to ensure they receive the greatest care. You can boost favorable ratings by organizing PR campaigns or offering incentives for submitting a review after an appointment via email and social media marketing.
Use traditional media to supplement your online content
Your patients may not all be online, especially if you cater to an older clientele, but they are all local. Sending out mail offers, birthday postcards, and annual checkup reminders has proven successful for many dentists. Some dentists even send out cosmetic dentistry information packets to wealthier communities to attract new patients who can afford to spend more on their appearance.
Perfect your dental practice website
Once someone visits your website, you just have a few seconds to keep them there. These individuals are looking for information or making an appointment, and your website must be simple to navigate and well-designed to make this information readily available. A strong call to action should be placed on the first screen of the home page and your contact information in a visible and obvious location. Consider putting together a content hub on your website where customers may go to learn about various dental procedures. This provides value to your website and promotes you as an industry authority.
Invest in video ads and other visual media
Many consumers don’t have the time or want to read a lot when they come across your website or social media platforms. You can grab their attention with video advertising, infographics, explainer videos, and more, all of which are wonderful ways to present your team and office while also humanizing your business.
Use Our Full-Service Marketing Agency to Grow Your Practice
Now that you know what to market as a dental clinic and how to market it, work with a full-service marketing agency to figure out what mix of marketing channels you should use to get the best results. The Hyper Fuel is well-versed in omnichannel marketing, and our team of experts is ready to assist you in achieving your marketing objectives. For a no-obligation quote, please contact us immediately. We are excited to assist you in expanding your profession.