What Is Content Marketing?
Content marketing is any content published to grow an audience and generate leads. The goal of content marketing is to assist people rather than sell items. Its purpose is to produce high-quality content that nurtures your audience and leads them down your sales funnel.
Any type of content can be used in digital content marketing, including (but not limited to):
- Blog articles
While content marketing isn’t intended to sell your items, it can help you increase sales. If your material is both informative and helpful, readers may become more loyal to your brand. More sales and conversions may result from this brand loyalty.
Content Marketing Tips
Are you convinced that digital content marketing is a fantastic idea? Then it’s time to get down to business and do it well. We want to make sure you have a positive experience with content marketing right away, so we’ve put up a list of our top content marketing suggestions for you.
Use Your Content to Solve a Problem
Readers will only click on your content if it is something they are interested in. This may seem self-evident, yet some marketers prioritize keyword targeting over reader interests. You’re significantly more likely to generate a click if your material tackles a specific query or problem and tries to give a solution to that problem.
You’ll need to write a lot to leverage your material to solve a problem truly. Don’t be scared to delve into a topic because longer articles do better than shorter ones. According to Hubspot, the most attention-getting article length is between 2,250 and 2,500 words.
Do you have any idea how to choose which questions to ask? Take a look at our next content marketing suggestion.
Get Your Content Ideas from Real People
The simplest way to generate content ideas is to simply ask your clients. You could achieve it by using the following methods:
- Comment sections of your social media posts or blog articles
- Micro surveys, 1 or 2 questions, on your social media channels
- Email marketing campaigns
- Customer satisfaction surveys
You can also search for questions that consumers have already asked. These questions can be found in your product reviews or in internet forums where your customers participate. Customers’ complaints can be revealed through Facebook groups, Subreddits, and even Twitter discussions.
If you still have holes in your content strategy, a competitive analysis will help you figure out what is working for your competitors. Examine the types of queries they address in their most popular material. You should additionally address those questions if they answer more and/or different questions than you.
Prioritize Quality Over Quantity
Only post your best content to ensure that it remains truly valuable to your clients. That means producing fewer articles, which is fine—better to give them one excellent piece than four poor ones.
However, just because you’re creating fewer articles doesn’t imply you can cut corners on content creation. You should use the time you save by only producing one post to do research and rewrites to improve your content.
Give Away Your Best Ideas for Free
If you have a great response to a reader’s issue or a suggestion for how they might improve their condition, include it in your material. Don’t bury your best work behind a barrier or a subscription service. You’ll attract loyal customers if you give away your most important material for free.
Perfect Your Headlines
Because headlines are what catch people’s attention, you should put some thought into them. The 50-50 rule, coined by renowned copywriting expert David Ogilvy, states that you should spend half of your writing time on your headline and the other half on your body text.
Is this a little too much? If you don’t strive to catch people’s attention with your headline, there’s a slim chance they’ll read the piece you spent so much time on. Your click rates can vary by up to 500 percent, depending on how much time you spend on your headline. And, in a world when everyone seems to be reading headlines, you need to craft one that is both engaging and unique.
Prove Your Claims with Data
When articles include facts to back up their key ideas, they become considerably more authoritative. And, in this world of deception, having facts to back up your story will only assist your brand.
Include a hyperlink whenever you make a quantitative claim in your piece, whether it’s a percentage or labeling something the most effective. This demonstrates to them that you aren’t giving them false information and that you are confident in your writing.
Repurpose Old Content
Do you have outdated material that isn’t functioning well? With some old-fashioned repurposing, give that article a new lease on life. This could entail either changing the material in the article to make it more current or completely restructuring it to make it more evergreen.
If your older material is no longer ranking for the keywords you selected, you can add more keywords to it.
Format Your Article for Skimmability
Most people will not read your article, even if you spent hours or even days crafting it. The internet is filled with skimmers at best.
While you should still add valuable, detailed information to each sentence, it’s also critical to format your article so that it can be skimmed quickly. That is to say:
- Using bulleted lists
- Highlighting keywords in the text (and using keywords as hyperlinks)
- Writing meaningful and clearly defined subheadings
- Writing smaller paragraphs that don’t delve into more than one idea
Write What’s Relevant to You
You’ll confuse customers if your content doesn’t seem to link to your industry or product. People will only regard your brand as an expert they should listen to if you stick to what you know. That’s why REI only writes about the outdoors, and we only write about marketing—it wouldn’t make sense to write about anything else.
Put Your Content on the Right Channels
The distribution methods for your content should make it simple for readers to consume and share it. And in most cases, the type of content you create will determine where it goes—blog articles should appear on your website’s blog page, while Facebook posts should stay on Facebook. Other types of information, such as movies and infographics, have more flexibility in terms of placement. Social media networks and email marketing campaigns are good places to publish this type of material.
Promote Your Content for Optimum Engagement
While SEO can help you generate organic traffic, it’s important to supplement your organic traffic with promotional activities. Here are a few ideas for promoting your content:
- Email newsletters: Customers who are interested in your brand’s offerings can subscribe to your email newsletters. You can include links to content you’ve recently created in those emails.
- Paid promotion: You can pay to boost your content using Google Ads or a promotion service on a social media outlet. When a search query includes relevant keywords, Google Ads can propel your content to the top of the SERPs. Meanwhile, pay-per-click social media advertising will promote your content and charge you.
- Community engagement: Interacting directly with your audience on social media channels is a more natural method to market your material. Join a Facebook group pertaining to your industry, for example, and interact with your audience in the comment areas. You can advise that folks look at your stuff if the conversation allows it.
Measure Your Content’s Performance
Of course, measuring the performance of your content (either before or after using any of these content marketing tips) is the only way to know if it improves lead generation and organic traffic. Check-in on your work on a regular basis to assess how your material is engaging your audience.
You can acquire this information using the measurement tools provided by several web hosting services. Otherwise, Google Analytics is a great tool for determining how well your material is performing.
What Are the Benefits of Content Marketing?
The improvement of brand loyalty isn’t the only advantage of content marketing. The four main marketing objectives that digital content marketing can assist your company in achieving are as follows:
- Enhance SEO and search engine marketing.
- Improve brand reputation and authority.
- Inspire more conversions.
- Gain social media traction.
Let’s take a look at each one separately.
Enhance SEO and Search Engine Marketing
Keyword optimization is possible in blog articles, which are a type of content marketing. You can directly answer questions regularly asked on search engines within your content, which increases the discoverability of your information. Over 34% of individuals will click on the first Google result, whereas only 2.6 percent will click on the tenth. We’re not even talking about the second SERP—at the very least, you should aim for the first page.
For SEO, Google and other search engines consider various factors, including the quality of your content. If your articles address the reader’s concerns (i.e., they don’t leave your website right after opening it), Google will consider your post highly relevant and give you a higher rating in search results.
Written content also allows for link building, bringing in new visitors, and boosting your website’s authority.
Improve Brand Reputation and Authority
Customers will begin to regard you as an industry expert if your content positions your brand as an arbitrator of quality knowledge. As consumers turn to you for answers to their questions, they may become more loyal to your brand, thus establishing your brand’s reputation and authority within the industry.
Inspire More Conversions
According to one study, reading literature about a product inspires 60% of consumers to seek it out. When you provide a large amount of instructional content to your audience, they will feel more informed and make better purchasing decisions.
Gain Social Media Traction
You can start trending on social media if you provide high-quality material. If a video or blog post goes viral, it can help your brand get more social media followers and raise brand awareness.
But, to be effective on social media, content doesn’t have to become viral—creating a consistent stream of consumable content keeps your audience engaged and interested in your business.
Read HubBroker SEO Case Studies to learn more about how effective content marketing can be.
Why Is Content Marketing a Preferred Strategy?
Because of the following reasons, content marketing is a popular strategy:
- It is cost-effective.
- It builds relationships with customers.
- It sets you apart from your competition.
Why do so many marketers embrace content marketing? Sure, content marketing can aid in a variety of marketing efforts, but so can various other tactics. So, why are 88 percent of B2B marketers including content marketing in their strategies? Here’s why:
Digital content marketing has a strong return on investment—in 2021, most businesses spent less than $13,000 on content, with the majority spending less than $35,000, but 68 percent of those businesses want to boost their content budget in 2022. As a result, a growing number of businesses recognize the value of content marketing.
It Builds Relationships with Customers
Around 27% of internet users use an ad blocker, reducing advertisers’ ability to interact with their target consumers. Because ad blockers do not affect content marketing, you can still reach that 27 percent with your messages. However, gaining new consumers should not be the sole purpose of your content marketing plan; recurring customers should account for a significant portion of your revenue.
Any new content that covers new ideas and questions will benefit repeat consumers. When customers learn something new, they’ll feel rewarded for sticking with your brand.
It Sets You Apart
You’re probably up against several other companies that sell similar or comparable products, and you all want customers to choose yours. Digital content marketing allows you to convey your distinctive voice to your audience and explain why you are the appropriate product in greater detail.
Your audience will have an easier time remembering who you are if your content stands apart from the competitors in terms of voice and content.
What Kind of Content Should I Create?
People actively engage with 12 different types of content, but you only need to pay attention to five of them:
- Case Studies
Each of these content types has its own set of advantages. For example, video content is a great way to walk your audience through a step-by-step process—far easier to follow along with a video than it is to decipher the text on a page if you’re teaching them how to prepare lasagna or knit a scarf. On the other hand, ebooks are ideal for delving deeply into a subject.
However, what you can generate is limited by your resources—while movies and infographics are popular and appealing, they require specialized expertise and programs to execute efficiently. Because they are simple to implement and achieve fantastic results, blogs are the most popular kind of content.
Start Your Next Content Marketing Campaign with The Hyper Fuel
We’ve only begun to scrape the surface of what it takes to generate outstanding content. THF’s content marketing services can help you maximize brand awareness, increase organic reach, and generate leads for your business. Our team develops, writes, edits, and promotes custom (and search engine friendly) content for your business. From blog posts to online guides to videos, you can do it all with The Hyper Fuel. Contact us today to speak with a Digital Marketing Specialist about our marketing services.