The context
Elevating Digital
Engagement
for Leading
Cannabis B2B Marketplace
LeafLink is the premier B2B marketplace revolutionizing the cannabis supply chain. It connects licensed brands and retailers in a streamlined, tech-savvy manner, enabling seamless transactions in the growing cannabis industry.
LeafLink partnered with us to elevate their digital presence by creating a new website that matches their bold vision. The objective? To enhance user experience, amplify brand visibility, and supercharge lead generation—all while establishing a sophisticated, technology-driven image.
01. The Challenge
Aligning Bold Vision
with Seamless Execution
LeafLink needed a website that reflected its innovative brand identity while enhancing customer experiences. The existing site lacked the engaging design and strategic structure needed to capture the growing demand for streamlined B2B cannabis commerce.
Critical to the challenge was ensuring the new site optimized for conversion rate (CRO), driving leads from diverse audiences: potential customers, strategic partners, investors, and recruits. Additionally, LeafLink wanted to boost brand visibility and amplify its credibility in a competitive, rapidly growing market.
02. Insights
Building a Strategy
Rooted in
Customer Needs
Our deep dive into LeafLink’s target audience revealed a need for intuitive navigation, inspiring design, and optimized forms to create a seamless user journey. The audience was diverse, ranging from tech-savvy cannabis entrepreneurs to high-stakes investors, all seeking clarity, innovation, and ease of use.
Analysis showed that LeafLink’s previous website didn’t fully reflect its tech-forward, innovative vibe. We recognized an opportunity to integrate modern, cannabis-inspired design elements to elevate the brand’s identity while prioritizing functionality.
03. Strategy
Tech-Forward
Strategy
Our approach was grounded in creating a bold, visually compelling, and user-focused website that combined cutting-edge design with seamless functionality.
Revamped IA and UX: Reorganized information architecture (IA) and user experience (UX) to create logical, engaging pathways for users. Every interaction was designed to lead users toward clear, actionable next steps.
Cannabis-Inspired Design: Infused the site with subtle, cannabis-inspired elements, such as earthy tones and fluid animations, to enhance visual storytelling while maintaining a modern, professional aesthetic.
Conversion Rate Optimization (CRO): Optimized forms and calls to action across the site, driving higher lead generation and improved user journeys.
Responsive Mobile Design: Developed a mobile-first strategy to cater to the significant growth in mobile usage among LeafLink’s audience.
Content for Visibility: Enhanced SEO performance with targeted content designed to improve search visibility and organic traffic.
04. Results
Enhanced Brand
Consistency and
Elevated Customer Engagement
LeafLink’s site became a go-to digital destination for investors, customers, and partners alike. The redesign not only enhanced engagement but positioned LeafLink as the tech-forward leader in the cannabis B2B marketplace.