Long Island Implant Revitalizing Digital Presence for a Leading Dental Practice
Long Island Implant, a dental practice specializing in dental implantation and cosmetic dentistry, approached The Hyper Fuel to tackle their challenges with organic keyword rankings, website design, and the development of a paid media strategy. With an outdated website and difficulty driving traffic for key procedures, they sought our expertise to revamp their online presence and generate new patient cases each month.
"...The results were astounding – The Hyper Fuel completely revamped our digital presence, boosting our organic rankings and attracting new patients like never before!"
Dr. Emily Halpern
Our primary goals were two-fold: first, to improve Long Island Implant’s organic rankings for targeted keyword phrases across a wide range of cosmetic dentistry procedures, such as dental implants, veneers, and same-day implants; second, to drive high-quality traffic to the site for these procedures, converting visitors into new patient cases. Alongside these objectives, we aimed to develop a comprehensive paid media strategy that would consistently generate new leads and bolster their online presence. Lastly, we sought to redesign their website, crafting a modern, user-friendly experience that would effectively showcase their services, expertise, and state-of-the-art facilities.
We began with a comprehensive technical audit of the site, identifying and resolving a myriad of issues, including duplicate content, page architecture, internal linking, page load speed, and other technical concerns that were negatively impacting their online presence. By addressing these issues head-on, we eliminated soft penalties that were hindering their organic rankings and laid the groundwork for a more robust and effective SEO strategy.
Next, we conducted extensive keyword research on various cosmetic dentistry and implant procedures, such as cosmetic dentistry, veneers, implants, all on 4, all on six, same-day implants, dentures, and more. This research informed our formal content strategy, which involved designing target pages and content silos around each of the practice’s key areas. We also focused on creating high-quality, informative content that would establish Long Island Implant as a thought leader in their field and foster trust among potential patients.
To further improve keyword rankings, we updated the site hierarchy, developing content silos tailored to each of their practice areas. This approach allowed us to create a more structured, organized website that not only improved keyword rankings but also provided a seamless user experience for visitors.
In addition to our SEO efforts, we developed a multi-faceted paid media strategy, leveraging custom video ads across various social media platforms to drive lead generation. These ads showcased the dental practice’s expertise, state-of-the-art technology, and commitment to patient satisfaction, engaging potential patients and driving them to the website.
By focusing on resolving technical issues, optimizing content strategy, and leveraging targeted video ads, The Hyper Fuel successfully revitalized Long Island Implant’s digital presence, driving organic traffic, and generating new patient cases each month, ultimately solidifying their position as a leader in the dental industry.