At the end of 2020, The Chicago School was seeing great traffic to their blog, but not a lot of conversions. They wanted to increase leads and “request more information” form submissions from prospective students. Perfect Search aimed to repurpose their high-performing content into more conversion-friendly website pages and boost leads.
- THF team began by identifying high-performing blog posts from The Chicago School that had evergreen, informative, and useful content for prospective students.
- The Hyper Fuel team then worked to convert and optimize the blog copy into landing page copy, maintaining keyword rankings and adding additional keyword opportunities and interactive elements.
- Our design team converted the copy into a page design, utilizing best practices for UX, accessibility, and conversion-friendly design.
- After redirecting the old blog post links to the new evergreen landing page, we started to monitor performance, including traffic and keyword rankings to ensure there were no issues.
- 77.5% increase in form submissions over the span of six months
- Nearly 20% month-on-month increase in organic traffic over the next 6 months