At the end of 2020, The Chicago School was seeing great traffic to their blog, but not a lot of conversions. They wanted to increase leads and “request more information” form submissions from prospective students. Perfect Search aimed to repurpose their high-performing content into more conversion-friendly website pages and boost leads.
ACTIONS TAKEN
- THF team began by identifying high-performing blog posts from The Chicago School that had evergreen, informative, and useful content for prospective students.
- The Hyper Fuel team then worked to convert and optimize the blog copy into landing page copy, maintaining keyword rankings and adding additional keyword opportunities and interactive elements.
- Our design team converted the copy into a page design, utilizing best practices for UX, accessibility, and conversion-friendly design.
- After redirecting the old blog post links to the new evergreen landing page, we started to monitor performance, including traffic and keyword rankings to ensure there were no issues.
RESULTS ACHIEVED
- 77.5% increase in form submissions over the span of six months
- Nearly 20% month-on-month increase in organic traffic over the next 6 months
