Known as the most winningest man in barbecue, Myron Mixon Smokers is the creator of smokers and grills designed and built using advanced manufacturing techniques and patented technologies to create bulletproof masterpieces. These pricey masterpieces interested industrial/commercial businesses but failed to interest the enthusiasts and everyday barbecuers. The Hyper Fuel was tasked with developing a strategy to reach consumers, redesigning product pages, and updating copy to appeal to enthusiasts.

Challenges

• No distinguishable CTAs
• A limited organic strategy for enthusiasts
• Double tracking in Google Analytics
• Goals in Analytics were not being tracked properly
• Pricey products

Actions Taken

• In-Depth Research Performed
• SEO optimization of content and images
• Full product page redesign for user-friendliness & better conversions
• Conversion Rate optimization
• Correct set up of tracking
• Installation of thank you pages to accurately track Key Performance Indicators
• Introduced consumer financing to the product pages

Results Achieved

• Collected accurate data through resolved tracking.
• Enhanced the user experience by making the site more intuitive, easier to find products
• The new product page launch made the flow to purchase seamless by showcasing detailed descriptions and consumer financing
• Aggressive marketing through SEO is helping generate sales with new and returning customers