The doctors at Long Island implant specialize in dental implantation. They came to us complaining that their site just couldn’t seem to achieve organic rankings for any of the keyword phrases they cared about. They wanted to drive traffic to the site for dental implant cases and other cosmetic dentistry procedures. They also needed a paid media strategy that would generate new patient cases each month. In addition, their website was dated and needed a redesign.
ACTIONS TAKEN
- Technical Audit: After performing a technical audit of the site , our team identified and resolved duplicate content issues, page architecture problems, internal linking issues, page load speed problems and other technical issues that were causing soft penalties.
- Content Strategy: THF performed extensive keyword research on all of the cosmetic dentistry and implant procedures, including cosmetic dentistry, veneers, implants, all on 4, all on six, same-day implants, dentures and many others. After keyword research was done, our team used it to design a formal content strategy with target pages and content silos.
- Keyword Rankings: Client wanted to improve rankings for implant-related keywords, and also for many of their cosmetic procedures. By updating the hierarchy of the site to develop silos of content around each of their practice areas, the keyword rankings for all of their important practice areas soared to page one of SERPs.
- Custom Video Ads: We created custom video ads to be used across various social media platforms to assist with lead generation.
RESULTS ACHIEVED
- After our team resolved technical issues in the site, the rankings for keywords began increasing significantly, followed by a huge traffic increase of nearly 8000 more sessions per month.
- Over a 24 month period, we were able to achieve a whopping 540.65% increase in new users from organic traffic, and over 9,000+ new users per month!
- Cosmetic dentistry is a competitive field, and the site improved to the point that 78 of the 110 keywords made it to the first page, including 36 dental implant phrases.
